Let´s build what’s next
Let´s build what’s next
WHERE VISION MEETS EXECUTION
We are strategists, creatives and builders who turn future-focused ideas into market-shaping businesses, brands and experiences.
“The future isn’t predicted — it’s assembled.”
— Lucy McRae
ABOUT
Founded by Christian Swedmark and Jonas Pinzke — with a global network of top-tier experts — we merge digital innovation and physical activation to create the next generation of services, destinations and ventures.
WHAT WE DO
1. FUTURE ASSEMBLY IS BOTH THINK TANK AND BUILD ENGINE.
We bring together decades of senior experience from the world’s most acclaimed digital agencies, brand experience studios and innovation ventures — and combine it with a curated network of designers, strategists, technologists, storytellers and industry specialists.
2. WE WORK WHERE DIGITAL AND PHYSICAL WORLDS CONVERGE:
creating new digital platforms, services and ecosystems, while shaping places, destinations and live experiences that make brands and businesses relevant in the real world.
3. AT THE VERY CORE: SUSTAINABILITY AS VALUE CREATION
Every initiative we take on is rooted in the belief that sustainability should no longer be seen as a constraint, but as a driver of growth and differentiation. We help companies turn environmental and social responsibility into real competitive advantage and measurable business value — making it a catalyst for innovation, rather than a cost of compliance.
4. STARTING POINT
Our approach starts with a business opportunity or challenge. We uncover the uncharted path, craft the right concept and assemble a bespoke team to take it all the way — from vision to commercial success.
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NIKE
See separate case presentation
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ELECTROLUX
See separate case presentation
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NETFLIX
See separate case presentation
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H&M
See separate case presentation
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Ericsson
See separate case presentation
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Audi
See separate case presentation
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IKEA
See separate case presentation
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Absolut
See separate case presentation
ALWAYS AN ORBITAL TEAM
We always set up a dynamic orbital team. Our network becomes a key asset for our clients & partners.
CHRISTIAN SWEDMARK
Founder
JONAS PINZKE
FOUNDER
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Co-Founder & Creative Strategist, Future Assembly
Jonas Pinzke is a global creative leader and brand strategist with more than 25 years of experience helping companies and organizations stay relevant in fast-changing markets. He has co-founded and led agencies and ventures including Studio Noc — part of The North Alliance network — and Valiber Group, a marketing agency merging strategy, creativity and technology for future-proof businesses.
Jonas was Co-Founder & CMO of Uniti Motors, an EV company on a mission to create the most desirable and affordable electric cars. He has served as Chief Creative Officer at Rebel & Soul, delivering immersive experiences for brands such as Johnnie Walker Blue, HSBC, LIVGolf and Don Julio 1942, and as Vice President of Brand & Marketing at Melco Resorts and Entertainment in Hong Kong and Macau. Earlier, he was Executive Creative Director at Jack Morton Singapore, working with Netflix, Porsche, Nike, Magnum, Mastercard, P&G and HSBC across the APAC region.
Passionate about sustainability, Jonas co-founded The Good Guys, helping brands and philanthropists turn sustainability into business value — with clients including Coca-Cola, UNICEF, Sida and Aveda. He also advises and sits on boards of non-profit organizations such as ActionAid and SE-Forum.
Jonas is widely recognized for visionary creativity, calm execution under pressure and an ability to inspire brands to push boundaries while staying true to their core.
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Founder & Strategic Director, Future Assembly
Christian Swedmark is a strategist, digital pioneer and brand builder with more than two decades shaping breakthrough concepts for global brands.
He has led creative and business innovation at some of the world’s most acclaimed digital and brand experience agencies — including Projector, R/GA, Studio NOC — and founded ventures such as State Production, State Interactive and By The Ordinary.
Christian thrives where business strategy meets creativity. He has built agencies from scratch, launched new market categories and orchestrated complex, cross-disciplinary projects — from intimate brand activations to multi-billion-SEK global initiatives. His track record includes Nike, H&M, The Absolut Company, Volvo, BMW, Coca-Cola, Sony PlayStation, Adidas and more.
Beyond business, Christian has been an editor and writer for international lifestyle media, produced films for the Royal Dramatic Theatre and SVT, taught at Berghs School of Communication, and worked at the cutting edge of fashion, music and design.
Backstories on the FA founders
Our Services
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Uncover future market opportunities and design business models that scale.
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Turn ideas into distinctive, desirable brands with cultural relevance and commercial strength.
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Build transformative digital services, tools and ecosystems — from strategy and UX to launch.
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Activate properties, districts and destinations through experience, retail and immersive events.
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Assemble and lead bespoke teams of world-class talent for each assignment.
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Craft storytelling, packaging and go-to-market strategies that create traction.
